Customer loyalty is essential for a small business. A customer-centric approach is the key. It means prioritizing their needs, creating an unforgettable experience. Provide excellent customer service, train employees to listen and respond to them. Offer personalized service catering to unique needs. A loyalty program is also useful in building customer loyalty by offering discounts or special offers for repeat customers. By putting customers at the heart of the business, small businesses can build strong relationships that will last.