Sustainable business practices generate profits, and are embraced by consumers and employees. These range from circular economic models and energy/water reductions to responsible sourcing and carbon reduction. They can create competitive advantages, brand promotion, and attract eco-conscious consumers. An investment is required to achieve sustainability goals, but the outcome is increased profitability and social and environmental impact. Overall, sustainable practices are no longer a trendy idea, but are essential to business success, innovation, and responsible corporate citizenship.