The Psychology of Color in Branding and Design

Watching patterns on color swatch

Color psychology is crucial in branding and design, shaping consumer perceptions and feelings. The palette must consider emotion and association, with red and yellow evoking energy and blue and green conveying trustworthiness. Cultural and regional factors also influence color meaning, and differentiation can make a brand memorable. Due to color’s impact on brand identity and connection to the target audience, companies must choose colors with care and purpose.

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