Crisis management is essential for companies to deal with unexpected events that may harm their reputation, finances, or operations. A strong crisis management plan can restore trust and customer loyalty. Acting quickly and remaining transparent is critical in crisis management. Organizations should have a clear plan, identify responsibilities, and communicate effectively with the public. In times of crisis, organizations should communicate with honesty, empathy, and accountability. To prevent future crises, organizations should invest in risk management and policies and procedures. A crisis can be an opportunity for a company to demonstrate resilience and commitment, emerging stronger and more trusted than before.